EXACTLY HOW DO MNCS MANAGE CULTURAL RISKS IN THE GCC COUNTRIES

Exactly how do MNCs manage cultural risks in the GCC countries

Studies suggest that the prosperity of multinational corporations within the Middle East hinges not only on economic acumen, but also on understanding and integrating into local cultures.Despite the political uncertainty and unfavourable fiscal conditions in a few parts of the Middle East, international direct investment (FDI) in the area and, espe

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